Nordic travel agents on virtual hunt for Easter eggs
An Easter campaign with egg hunting and quizzes educated 485 Nordic travel agents on Dubai.
The Nordic countries have different traditions during Easter: In Norway they read crime stories, in Sweden and Finland they dress up the kids as witches, and in Denmark we make “gækkebreve”, a letter created and sent with the purpose of making the receiver try to guess the sender’s identity. But what is common for us all – big or small – is the joy of Easter eggs!
We were given the task of translating these traditions and the celebration of Easter in the Nordics into a campaign for Dubai Economy and Tourism. The purpose was to educate the Nordic travel agents on what Dubai has to offer Nordic travelers. Therefore, our campaign was designed as a hunt for Easter eggs on the website www.visitdubai.com. The hunt was followed by a quiz with 10 questions about Dubai.
To find the Easter eggs, the agents had to answer questions popping up on the page. The questions contained clues – for example “where can you read about Michelin dining?” – which guided the agent towards the page of Michelin dining. At this page, the next Easter egg and clue was ready to be found, and just like that, the Easter hunt had been set off.
We were given the task of translating these traditions and the celebration of Easter in the Nordics into a campaign for Dubai Economy and Tourism. The purpose was to educate the Nordic travel agents on what Dubai has to offer Nordic travelers. Therefore, our campaign was designed as a hunt for Easter eggs on the website www.visitdubai.com. The hunt was followed by a quiz with 10 questions about Dubai.
To find the Easter eggs, the agents had to answer questions popping up on the page. The questions contained clues – for example “where can you read about Michelin dining?” – which guided the agent towards the page of Michelin dining. At this page, the next Easter egg and clue was ready to be found, and just like that, the Easter hunt had been set off.
When all the eggs were found, the agent was guided towards the quiz with 10 questions about Dubai. The questions were based on the pages the agents visited, as they searched for Easter eggs. Naturally, there were great prizes at stake such as plane tickets, hotel stays and spots for the upcoming fam trip to Dubai.
Besides being a fun and entertaining activity for the agents, the purpose of the campaign was to educate the agents in what they might not know about Dubai.
The activity performed well with a total of 485 agents participating in the Easter hunt. It created awareness of Dubai and lots of agents were talking about it and got to learn more about the destination.
Time spent:
• Egg hunt 01:37
• Swipe quiz: 01:26
• Landing page: 00:44
83.5% winners were found in the swipe quiz
Besides being a fun and entertaining activity for the agents, the purpose of the campaign was to educate the agents in what they might not know about Dubai.
The activity performed well with a total of 485 agents participating in the Easter hunt. It created awareness of Dubai and lots of agents were talking about it and got to learn more about the destination.
Time spent:
• Egg hunt 01:37
• Swipe quiz: 01:26
• Landing page: 00:44
83.5% winners were found in the swipe quiz
