Nordic foodies creating cookbook inspired by Dubai’s culinary scene
To put Dubai’s diverse food scene in the spotlight, we invited four food influencers from Denmark and Sweden to Dubai to gather inspiration – and at the end of the trip, they were going to collaboratively make a cookbook with recipes from Dubai.
Besides being known for fine dining and Michelin restaurants, Dubai is also home to a colorful and diverse culinary scene with food from every corner of the world, and an endless array of small food stalls and street food, just waiting to be explored.
Therefore, we invited four food influencers to collaboratively make a cookbook with recipes from Dubai.
During their visit to Dubai, they got to experience both local markets, food halls, a Cantonese Michelin restaurant and a dessert workshop.
Therefore, we invited four food influencers to collaboratively make a cookbook with recipes from Dubai.
During their visit to Dubai, they got to experience both local markets, food halls, a Cantonese Michelin restaurant and a dessert workshop.
A digital cookbook
After returning from Dubai, the influencers interpreted the many taste impressions - and each prepared two recipes, which were then gathered in a digital cookbook.
Below are a few glimpses of the dishes created by the talented food influencers:
After returning from Dubai, the influencers interpreted the many taste impressions - and each prepared two recipes, which were then gathered in a digital cookbook.
Below are a few glimpses of the dishes created by the talented food influencers:
Visual design and layout
Besides the cookbook itself, we also produced banners for a digital campaign ran by Visit Dubai, to make the target group aware of the cookbook and generate downloads.
We made several Stories and newsfeed banners with the influencers and their content.
Besides the cookbook itself, we also produced banners for a digital campaign ran by Visit Dubai, to make the target group aware of the cookbook and generate downloads.
We made several Stories and newsfeed banners with the influencers and their content.