Innovative campaign to activate shoulder season in Malta
To generate bookings outside the high season, we designed an interactive configurator where users were invited to design their dream holiday to Malta.
Visit Malta wanted to increase bookings during spring and in general promote Malta as a sunny destination all year round for Danish, Swedish and Finnish travellers.
Therefore, we established a collaboration with the tour operator Folkeferie.
The campaign:
To inspire and engage the Nordic travelers, we designed an interactive configurator where users were invited to design their dream holiday to Malta. The configurator allowed users to adapt the holiday to their own preferences and dreams. By having this creative adaptation, users were exposed to different hotels and experiences in Malta.
After the configuration, people got the opportunity to win their personal holiday, and at the end of the campaign we found one lucky winner from each of the countries, who could go on their self-designed dream holiday.
Therefore, we established a collaboration with the tour operator Folkeferie.
The campaign:
To inspire and engage the Nordic travelers, we designed an interactive configurator where users were invited to design their dream holiday to Malta. The configurator allowed users to adapt the holiday to their own preferences and dreams. By having this creative adaptation, users were exposed to different hotels and experiences in Malta.
After the configuration, people got the opportunity to win their personal holiday, and at the end of the campaign we found one lucky winner from each of the countries, who could go on their self-designed dream holiday.
Marketing of the campaign
To promote the campaign, we used Paid Social, display banners and newsletters. On Facebook/Instagram the message was shared organically both on Visit Malta and Folkeferie’s channels and similarly, we created sponsored campaigns.
The campaigns linked to the configurator where the target audience could design their own dream holiday to Malta in the spring according to their personal preferences.
The results speak for themselves: The campaign was exposed 46,613,669 times, and the campaign site had 130,631 visitors from which 18,154 finalized the flow (converted) and 11,628 gave consent to receive newsletters from Visit Malta afterwards.
To promote the campaign, we used Paid Social, display banners and newsletters. On Facebook/Instagram the message was shared organically both on Visit Malta and Folkeferie’s channels and similarly, we created sponsored campaigns.
The campaigns linked to the configurator where the target audience could design their own dream holiday to Malta in the spring according to their personal preferences.
The results speak for themselves: The campaign was exposed 46,613,669 times, and the campaign site had 130,631 visitors from which 18,154 finalized the flow (converted) and 11,628 gave consent to receive newsletters from Visit Malta afterwards.